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Discover the business behind the business.
GrowthMapper turns a fifteen-minute online diagnostic into a structured profile of every business you support. Developed by Oxford Innovation Advice and used by 35,000+ businesses nationally through business support programmes, GrowthMapper is the UK’s leading business diagnostic tool.
- Measurable improvements in project efficiency and client outcomes
- Rich data outputs including real time monitoring of project activity
- Flexible use that means it can be completed on-line or face to face
- Strategy 72
- Cash 48
- Leadership 80
- Access to finance 42
- Operations 76
- Sustainability 38
Illustrative metrics available through GrowthMapper
35,000+
businesses reached through support programmes
15 min
for a participant to complete the diagnostic
10 areas
mapped into one comparable business profile
Nationwide
benchmark data for richer programme insight
The Gold standard in business diagnostics
Introducing, GrowthMapper
Developed by Oxford Innovation Advice, the UK’s leading SME business support organisation, we put our 30 years’ experience of how to help businesses become successful into this unique platform.
From Start Ups to mature businesses, there is a bespoke version for every growth stage, sector and situational challenge. GrowthMapper brings quantifiable benefits for funders, project teams and businesses.
Without
- Information scattered across forms, notes and separate systems
- Valuable adviser time spent rebuilding context at each conversation
- Support priorities shaped by incomplete or inconsistent information
- Programme insight pieced together manually after delivery
With GrowthMapper
- A clear diagnostic picture available before the conversation begins
- Adviser attention focused quickly on the areas that matter most
- Support shaped around identified strengths, barriers and priorities
- Programme-wide patterns, progress and outcomes visible through live analytics
Trusted across ambitious business programmes
How it works
Four steps from team insight to strategic action.
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01
Gather perspectives
Up to eight senior management team members each answer around 90 questions online, covering seven key business areas in approximately 15 minutes.
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02
Visualise insights
GrowthMapper analyses the responses and generates clear graphical outputs, revealing perceived strengths, weaknesses and areas for improvement.
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03
Align priorities
The results show where the team’s perspectives align or differ, creating a shared focal point for a facilitated discussion with an accredited coach or adviser.
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04
Shape the pathway
Together, the team agrees its business support needs and builds the foundation for a strategic pathway towards its identified objectives.
Interactive participant preview — this demo does not submit or store responses.
The advisor workspace
Everything an adviser needs, in one place.
See every assignment, completion status and headline score in one place. Filter by company or stage to identify where attention is needed, and move quickly from programme oversight to individual business insight.
See progress instantlyUnderstand who has completed, who is still in progress and where follow-up may be required.
Focus adviser time where it mattersUse diagnostic results to quickly identify businesses, themes or areas that may need deeper discussion or support.
Move from overview to detailOpen an assignment directly from the workspace to review responses, diagnostic results and the individual business report.
Keep your portfolio connectedView activity across projects and businesses from one place, giving advisers the context they need before every conversation.
The right diagnostic
Built around each business’s stage of growth and the challenges it faces.
From start-up and high growth to recovery, productivity, innovation, manufacturing and export, each report reveals relevant strengths, risks and priorities to focus support where it matters most.
Cohort analytics
Turn individual diagnostics into programme wide intelligence.
Instead of simply showing what individual businesses said, GrowthMapper helps programme teams understand what the collective evidence is telling them and where support is likely to have the greatest impact.
- See strengths, weaknesses and recurring themes across the whole cohort
- Interrogate by diagnostic area, business, sector, participant position or function
- Compare how different team members perceive the same challenges
- Identify areas of strong alignment and where opinions diverge
- Track changes where diagnostics are repeated during or after an intervention
- Turn programme data into clear visual evidence for management, evaluation and reporting
- Export underlying data for further analysis where required
Who it’s for
Built for the people accountable for outcomes.
The same engine, configured differently for each kind of programme.
Business support programmes
Triage intake, brief advisors before the first meeting, and show the difference your support made across the full cohort.
Accelerators & incubators
Track a cohort of start-ups through their phases and see which of the ten areas is holding companies back from the next stage.
Funding gateways
Give lenders, grant panels and public bodies a consistent, evidenced view of readiness — and a defensible basis for who proceeds.
In-house advisory teams
Keep an account book of genuine health rather than activity logs, and hand over a client relationship without losing the context.
Thank you for your excellent support, GrowthMapper is a fantastic tool and it will be valuable to wider businesses nationally within UK.
GrowthMapper provides a structured, data-driven approach to diagnosing challenges and opportunities within businesses. Its tailored insights empower our team, precise and impactful interventions, helping local enterprises unlock their full potential.
GrowthMapper has been an incredibly useful tool for Evolve in assessing businesses at every stage – from start-up to growth. The software has helped our clients gain a clear sense of direction, and ultimately leading to stronger growth and decision-making.
How long does the diagnostic take a participant?
Most GrowthMapper diagnostics take around 10–15 minutes to complete, depending on the number of questions included. Responses are saved automatically as participants progress, so they can leave and return later without losing their work.
What areas do the existing diagnostics cover?
GrowthMapper 2.0 supports a range of established business diagnostics covering areas such as High Growth, Productivity, Sustainability, Digital Readiness and Access to Finance, alongside other specialist diagnostic frameworks.
Each diagnostic is designed to explore the areas most relevant to its particular business challenge, helping identify strengths, barriers, differences in perspective and priorities for action.
Can we use our own questions and framework?
Yes. One of the major enhancements introduced with GrowthMapper 2.0 is the ability to create and deliver diagnostics specifically around the needs of a programme, organisation or target group.
Our business specialists can work with you to define what you want to understand, identify the most appropriate areas to explore and design a diagnostic that produces meaningful and actionable insight. This could involve adapting an existing GrowthMapper framework or developing a completely new diagnostic for your programme.
Once created, the diagnostic benefits from the same GrowthMapper platform, participant management, multi-user capability, analysis and reporting tools.
What does the business actually get out of it?
GrowthMapper gives a business a clear picture of where it is today, where there may be barriers to progress and which areas deserve attention next.
Where several people from the same organisation participate, it can also highlight differences in perception across the leadership team, helping create a shared view of priorities and identify areas where greater alignment may be needed.
The resulting report provides a structured starting point for discussion and action. It is designed to support a productive conversation with an adviser rather than simply produce a score or verdict.
Does it replace the adviser?
No. GrowthMapper is designed to make advisory conversations more valuable, not replace them.
By gathering perspectives and identifying potential strengths, challenges and priorities before or during an engagement, GrowthMapper reduces the amount of advisory time spent on basic discovery. Advisers can focus more quickly on interpretation, challenge, recommendations and practical action.
How is GrowthMapper licensed to a programme?
GrowthMapper can be licensed to individual projects, programmes or larger organisations, with arrangements tailored around factors such as the number of businesses, diagnostic volumes, programme duration and required functionality.
This allows GrowthMapper to support everything from a focused business support programme through to larger multi-year initiatives involving multiple advisers, projects and diagnostic frameworks.
Request a demo
See how GrowthMapper could work for you.
Book a short demonstration and we will explore what you need to understand from the businesses you support, then show you how GrowthMapper can be configured around those requirements.
- Explore the diagnostic areas most relevant to your programme
- See the participant, adviser, reporting and analytics experience in action
- A clear answer on onboarding, timescales and cost