GROWTHmapper® is the UK’s leading business diagnostic tool, developed and wholly owned by Oxford Innovation and used by 30,000+ businesses on national and regional business support programmes. The business diagnostic is entirely online and does not require face-to-face meetings for completion or analysis.

Up to eight members of the SME’s Senior Management Team complete GROWTHmapper® online. Each answer around 90 questions (taking approximately 15 minutes to complete) on key business areas including strategy, cash, sales, leadership, operations, sustainability and innovation.

The subsequent analysis provides valuable insights into the SME’s perceived strengths and weaknesses, highlighting areas requiring improvement. A series of graphical outputs are generated to provide a visual representation of the alignment of the SMT’s perspectives on where the business is strong, and where improvements are needed.

These form the focal point for a facilitated discussion, led by an accredited coach or adviser, which illuminates the agreed business support needs of the SME and builds the foundation for a strategic pathway to their identified objectives.


  • Market leading tool that has been developed over 10 years and delivered to 30k+ businesses
  • A comprehensive business diagnostic tool specifically designed for SME’s
  • 90 simple questions that focus on 9 key areas of business
  • Flexible use that means it can be completed on-line or face to face
  • Can be completed by up to 8 members of the senior team
  • Takes just 15 minutes to complete
  • Results in a thorough report that allows you to benchmark your business against A, B or C rated businesses
  • Rich data analysis that provides benchmarking and insights by sector, geography, size and maturity


  • Allows you to understand what is working well and where there are opportunities for improvement and development
  • Prompts constructive discussions about the business amongst senior management team
  • Detailed reports produced instantly
  • Opportunity to analyse the current state of business
  • Opportunity to gauge the level of alignment in the perception of the business by senior management team