GROWTHmapper® is the UK’s leading business diagnostic tool, developed and wholly owned by Oxford Innovation and used by 30,000+ businesses on national and regional business support programmes. The business diagnostic is entirely online and does not require face-to-face meetings for completion or analysis.
Up to eight members of the SME’s Senior Management Team complete GROWTHmapper® online. Each answer around 90 questions (taking approximately 15 minutes to complete) on key business areas including strategy, cash, sales, leadership, operations, sustainability and innovation.
The subsequent analysis provides valuable insights into the SME’s perceived strengths and weaknesses, highlighting areas requiring improvement. A series of graphical outputs are generated to provide a visual representation of the alignment of the SMT’s perspectives on where the business is strong, and where improvements are needed.
These form the focal point for a facilitated discussion, led by an accredited coach or adviser, which illuminates the agreed business support needs of the SME and builds the foundation for a strategic pathway to their identified objectives.